How to write a rewrite matrix?
1. Write a new informative article (max. length 2000 characters). Copywriting is based on 3-12 keywords given by the SEO to the copywriter (for the article to have good SEO effect read http://www.copyblogger.com/category/seo-copywriting/ copywriting tips). Every keywords must be used at least once. They should be spread through the article in the first paragraph, middle and in the end.
2. Make a rewrite matrix based on the original article. The matrix has several levels. The deep structure deals with synonims for words (not only keywords). It means every 2-5 word gets a synonim.
The syntax is simple. Every synonim is placed inside “{|}”, where “|” is the seperator.
Example:
As a rule it begins in the evening. (original sentence)
“As a rule” is a set expression in English - so we can find synonyms and equal expressions for it. Synonyms are gathered by the copywriter, the digital “An A-Z Dictionary of Synonyms” is a good source of synonyms.
- Inventio (invention) is the process that leads to the development and refinement of an argument.
- Once arguments are developed, dispositio (disposition, or arrangement) is used to determine how it should be organized for greatest effect, usually beginning with the exordium.
- Once the speech content is known and the structure is determined, the next steps involve elocutio (style).
(max. length 10 000 characters)
{Normally|Usually|In most cases|As a rule} it {begins|starts|initiates|enters upon|launches|embarks on|embarks upon|opens}
FAQ
- What is a rewrite matrix?
The term is based on transformational-generative grammar. It means a
